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November 13, 2005


Brian King

Cringley says "Gates and Ozzie HUGELY over-estimate the role of advertising". Maybe we techies underestimate the role of advertising. This article (http://www.paidcontent.org/pc/arch/2005_11_16.shtml#052424) says internet ad space is at a premium and there is a demand for more.

But I agree with Robert X. that the memo is short on specifics. Microsoft may not know how to use advertising, and it seems they are still hoping Windows will be the underlying platform for the world's computing needs. One of the big reasons companies are tied to Windows is because they need users to share MS Office documents. If someone can develop a usable internet service that saves documents in an open format, a big requirement for Windows software disappears.

Brian King

Oops, actually this article: http://online.wsj.com/public/article/SB113211517116198670-20_3gq6_s2wN6T_IIvxPMiWth1s_20051216.html?mod=blogs

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